Boost your website visibility and SEO with a Google Business Profile

When someone searches for a business like yours, one of the first things they’ll see is a Google Business Profile: the listing with your name, hours, photos, reviews and a map. For small and local businesses, a well-kept profile is one of the best (and free) ways to get found online.

Why a Google Business Profile matters

More visibility

Your profile can appear in Google Search and Google Maps when people look for the products or services you offer, which means more people see your business.

A boost for local SEO

If you rely on local customers, showing up in local search results is vital. A complete, active profile is one of the most important parts of local SEO.

Trust and credibility

A verified, up-to-date profile tells customers you’re a real, established business they can trust.

Reviews and conversations

Customers can leave reviews on your profile, and you can reply to every one of them. Good reviews, and thoughtful replies, can make a big difference in who chooses you. (Here’s how online reviews can turn visitors into customers.)

Free marketing

You can share updates, photos and special offers on your profile, a lot like social media, but right where people are searching for you, and at no cost.

Accurate business information

Your hours, phone number, website and directions are all in one place, so customers always have the right information when they need it.

A huge audience

Google is by far the most popular search engine, so your profile puts you in front of people you might never reach otherwise.

How to set up and improve your profile

1. Claim and verify your profile. Search for your business on Google or visit Google Business Profile to claim it, then follow the steps to verify that it’s yours.
2. Choose the right main category. Pick the one that best describes what you do. It has a big effect on which searches you show up for.
3. Fill in every detail. Add your hours, phone number, website, services and service area, and a short description of your business.
4. Add real photos. Show your work, your team and your location. Real photos build trust far better than stock images.
5. Ask for reviews and reply to them. Thank people for positive reviews and respond calmly to negative ones.
6. Post updates regularly. Share news, offers or recent projects at least once a month to keep your profile fresh.
7. Keep your details consistent. Make sure your business name, address and phone number match your website exactly. Consistency helps Google trust your information. (More on that in the essentials of SEO.)

Want help with yours?

Setting up and fine-tuning a Google Business Profile can feel like one more thing on your plate. As part of our SEO services, we can set up and optimize your profile and make sure it works hand in hand with your website. Send us a message to get started.