7 essential pages your business website can’t do without

Every business has its own story to tell, but every website is built from the same basic ingredient: pages. A small nonprofit might only need a handful, while a big online store could have thousands. Either way, what matters most isn’t how many pages you have. It’s what those pages do for your visitors.

No matter the size of your business, a few pages are essential. They make your website easier to use, build trust with visitors and help your site show up in search results.

The 7 essential pages

1. Home: Your homepage is your front door, and it sets the tone for everything else. It should quickly explain what you offer, who it’s for and why it matters. Make it welcoming and clear, with easy ways to explore the rest of your site.
2. About: This is often the second most visited page on a business website. It’s tempting to tell your whole history, but focus on what your customers need and how you help them. Talk more about them than about yourself, and share a story or two. (Here’s how to connect with your customers through storytelling.)
3. Products or Services: Start with an overview page, then add a page for each main product or service. Explain the benefits, not just the features, and include a clear call to action telling visitors what to do next.
4. Testimonials or Reviews: Kind words from happy customers build trust like nothing else. Show how your products or services have helped real people. (Here’s how online reviews can turn visitors into customers.)
5. Blog: A blog with helpful tips, news and answers to common questions shows off your expertise and gives search engines more reasons to send people your way. (Here’s how to create a blog series that keeps readers coming back.)
6. Contact: Make it easy to reach you with a simple contact form, your phone number and, if you have a physical location, your address and a map.
7. Privacy Policy: If your website collects any information, even through a contact form or analytics, you need a clear privacy policy that explains what you collect and how you use it. (Here’s why your website needs a privacy policy, terms of service and disclaimer.)

Nice to have

• FAQ: Answers the questions customers ask most, saving time for you and them.
• Accessibility Statement: Shows your commitment to making your website usable for everyone, including people with disabilities.
• Terms of Service: Sets the rules for using your website and helps protect your business.
• A helpful 404 page: When someone lands on a page that doesn’t exist, a friendly “page not found” page with links to your most popular pages keeps them from leaving.

A quick self-check

Pull up your website on your phone and see whether you can reach each of the seven essential pages in one tap from your menu or footer. If any are missing or hard to find, that’s a great place to start improving your site. (Here’s how to create a WordPress page and add it to your menu.)

Need help?

Every business is different, so your website should be built around your goals, but these pages make a strong foundation for almost any site. Five Point Web Solutions offers WordPress web design that includes all of them. Send us a message if you’d like help with yours.