Everyone has a topic they could talk about for hours. A blog series lets you break that topic into several posts, so you can cover it thoroughly while keeping readers coming back for the next one. It shows off what you know and builds a loyal audience for your website.
For example, a landscaper might write a four-part series on seasonal yard care, with one post each for spring, summer, fall and winter. Each post stands on its own, but together they make a complete guide.
Launch your own series
Here’s a simple step-by-step guide to creating your own blog series.
Pick a topic
What are you passionate about? Think about what you know best, what your customers ask about most and what would make you a go-to resource in your field. Your own experiences make great material, too. (Here’s how to connect with your customers through storytelling.)
Plan your series
Brainstorm smaller topics that fit under your main subject. Then decide how many posts you’ll write, what each one will cover and how they connect. A little planning up front makes the whole series feel like it belongs together.
Set a schedule
Consistency matters. Choose a posting schedule that works for you, like once a week or once a month, and stick to it so readers know when to expect the next post.
Write your posts
It’s tempting to write one post at a time, but finishing the whole series before you publish keeps you on schedule. Life gets busy, and having your posts ready ahead of time means there won’t be any unexpected gaps.
Connect the posts
Make it easy for readers to follow along. Label each post (for example, “Part 2 of 4”), link each one to the previous and next posts, and group them with a WordPress category or tag so readers can find the whole series in one place.
Promote your series
Spread the word on social media, in your email newsletter and anywhere else your audience spends time. Sharing a short teaser of what’s coming next helps build excitement for each new post.
Make your content shine
WordPress has blogging built right in, so your series can live on your own website, which is one of the essential pages every business website needs. If writing isn’t your thing, we can help with copywriting or connect you with a professional writer, and our Website Management Plans include monthly content updates, so getting your posts online is as easy as sending them to us.
A blog series isn’t just about sharing what you know. It’s about connecting with your audience and giving them a reason to keep coming back.
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