Website Tips

A checkup every year, a refresh every 1 to 3 years and a rebuild every 3 to 4. Here’s how to tell which one your website needs, and the signs it’s time no matter what the calendar says.

Google now evaluates the mobile version of every website, and about half of U.S. web traffic comes from phones. Here’s what a mobile-friendly website needs today.

You don’t need a professional photographer to get great website photos. Here’s how to choose the right shape, leave room for background images and send photos your designer can use.

Great website copy starts with great information. Here’s what to tell your copywriter about your business, customers, goals and tone, plus a handy checklist.

Choosing a web design company is a big decision. Here’s an 8-step guide, plus the questions to ask before you hire, so you can find the right partner for your website.

A good call to action turns visitors into leads and customers. Here’s how to write CTAs that fit each page and get people to take the next step.

Your website’s opening lines decide whether visitors stay or leave. Here’s how to write an introduction with spark, clarity and a promise that keeps people reading.

Visitors decide in seconds whether to stay on your website. Here are five features that help you make a great first impression, plus a quick way to test your own site.

Have a topic you could talk about for hours? A blog series lets you break it into several posts. Here’s a simple step-by-step guide to creating one.

No matter the size of your business, these seven pages make your website easier to use, build trust and help you show up in search results.

Small business, portfolio, online store, booking or membership? Here’s how to choose the right type of website for your business and your customers.

Stories build trust and help your business stand out. Here are the key elements of a good business story, where to share it and an easy way to find yours.